Our Story

Our story began in 2007. We knew how hard it was to find uniform standard, comfortable shoes at an affordable price and were tired of buying cheap, low quality shoes, that made our feet hurt, so we decided to do something about it!

As airline cabin crew, we saw that no one was meeting the needs of busy professional women who require an easy and convenient way to buy quality, comfortable shoes at an affordable price. 

Our shoes are designed by airline cabin crew for cabin crew. After a successful launch, we soon recognised there was great demand for our product from women and companies in many different industries who required hard wearing, stylish uniform footwear.